Trueshot was born from an idea in Belfast about true media. It started as a solo project by founder Donal Faulkner, a qualified accountant, and data strategist who pivoted from a 15-year career in enterprise analytics to build something new.
Donal has spent over a decade helping companies across Europe, from global tech firms to manufacturers, translate data into decisions. He's led large-scale system transformations, built enterprise dashboards, and driven performance improvements at scale.
Through developing Trueshot, Donal became deeply interested in Web3 and the future of intellectual property, particularly how blockchain can provide provenance, proof, and protection for creators in a world where digital content is easily manipulated. With Trueshot, he brings together his background in systems thinking and data integrity to solve a pressing challenge: how to prove what's real in the age of AI.
Shaped through countless conversations with friends across Web3, Trueshot is more than just an app.. it's a new layer of truth for digital media.
Trueshot won the New Horizons category at Catalyst, Northern Ireland's innovation hub for founders and technology startups.
Our Mission
Providing trust in digital media in the AI era
Our Vision
AI is transformative.. boosting creativity and productivity in amazing ways. But there's a challenge: as AI-generated content becomes incredibly realistic, distinguishing between real and synthetic media gets harder every day.
That's where Trueshot comes in. We're creating a counterbalance to AI's rapid advancement, ensuring that authentic moments can be verified instantly. Trueshot provides cryptographic proof that it's real, untampered, and genuinely yours.
We believe in a future where AI and authenticity coexist.. where creativity flourishes alongside trust.
